SNOOP DOGG PARTNERS WITH AUSTRALIAN WINERY TO RELEASE ‘SNOOP CALI RED’ WINE THIS SUMMER
Monday, Apr 20, 2020
Snoop Dogg is a man of many talents, and now he wants to put the wine game on lock!
Tha Doggfather has partnered with 19 Crimes, an Australian winery to release his own wine line this summer, Snoop Cali Red. This marks the next step in the legendary rapper’s recent culinary career as he co-hosted two seasons of Martha & Snoop’s Potluck Dinner Partywith Martha Stewart, released cookbook From Crook to Cook in 2018 and even put the ‘D-O-Double G’ in a breakfast sandwich deal with Dunkin Donuts.
“Snoop embodies the spirit of 19 Crimes—rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family,” TWE marketing vice president of the Americas, John Wardley, dished.
Snoop has apparently been a long-time fan of the wine brand and is excited for the partnership.
“I’ve been a fan of this wine and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans. It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!” Snoop said in a recent press release.
What do you think of Snoop releasing his own wine brand? Would you try it?