SEPHORA WILL DEDICATE 15% OF ITS SHELF-SPACE FOR BLACK-OWNED BRANDS

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SEPHORA WILL DEDICATE 15% OF ITS SHELF-SPACE FOR BLACK-OWNED BRANDS

We have a new reason to shop at Sephora. The beauty store became the first major retailer to take Brother Vellies’ creative director, Aurora James’, 15% pledge. The 15% pledge represents that black people make up 15% of the population, and thus black-owned businesses should take up 15% of shelf-space. Tune in to see why the #DishNation hosts think this is a step in the right direction.

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