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‘IT’S CULTURE SHIFTING’—NATALIE PORTMAN SPEARHEADS STAR-STUDDED GROUP TO BRING WOMEN’S SOCCER TEAM TO L.A.
Tuesday, Jul 21, 2020
Natalie Portman is shifting the culture, one women’s soccer team at a time! After spearheading efforts to bring a women’s soccer team to L.A., the second-largest sports market in the U.S., Portman and a group of women founders and investors were awarded the rights to form a franchise by the National Women’s Soccer League!
Portman became passionate about women’s soccer but quickly realized it doesn’t get the love it deserves—only garnering a measly 4% of sports media coverage. After being introduced to Becca Roux, the executive director for the USWNT Players Association, Portman was inspired to rally up other women founders and fellow actresses such as Uzo Aduba,Eva Longoria, Jennifer Garner, Serena Williams, other venture capitalists and investors including former Reddit co-founder, Alexis Ohanian, to get the ball rolling and “transform how women’s soccer is perceived in America.”