#BLACKOUTTUESDAY: RIHANNA, BRYAN CRANSTON, OLIVIA WILDE & MORE CELEBRITIES GO DARK ON INSTAGRAM TO FIGHT RACISM
Wednesday, Jun 3, 2020
#BlackoutTuesday is taking Instagram by storm as celebrities, major brands, and individual users collectively post solid black squares to signify their solidarity against racism following the death of George Floyd, an unarmed black man who was killed by Minneapolis police. The digital movement, which was originally started by the music and entertainment industry, is intended as a “day to disconnect from work and reconnect with our community” and to explore strategies to stop social and racial injustices. Celebrities such as Bryan Cranston, Rihanna, Drake, Katy Perry, Kylie Jenner and more have gone dark on Instagram to spread awareness and enact change.
Rihanna posted with caption “we ain’t buying s***!!! and we ain’t selling s*** neither!!” Katy Perry encouraged followers to “support the movement towards justice and equality” and provided a link for others to donate to organizations. Kylie Jenner and Aaron Paul posted a black tile with caption “Black lives matter” in all caps. Drake captioned his post “side by side,” while Bryan Cranston demanded “fundamental, systemic change.” Olivia Wilde participated and encouraged followers to follow a black activist group, Black Visions Collective.
While the intent is to bring awareness and subsequently, change, many are urging users to use the #BlackOutTuesday hashtag instead of #BlackLivesMatter, so that pertinent information regarding protests and police brutality is not suppressed.