THE WEEKND CUTS TIES WITH H&M OVER RACIST ADJanuary 9, 2018
After recently debuting his latest collaboration with H&M, The Weeknd has severed all ties with the company after the Swedish retailer featured a racist ad on their website.
“Woke up this morning shocked and embarrassed by this photo,” the 27-year-old tweeted. “I’m deeply offended and will not be working with H&M anymore.”
The controversy stems over a picture on the brand’s UK website of a black boy modeling a hoodie with the words “Coolest Monkey in the Jungle.”
— The Weeknd (@theweeknd) January 8, 2018
The “I Can’t Feel My Face” singer had previously modeled for H&M and worked with them on his XO clothing line.
The picture caused an instant backlash on social media and has since seen many celebrities express their outrage as well.
H&M issued several apologies in the aftermath of the fallout.
“We sincerely apologize for offending people with this image,” the company told USA Today. “The image has been removed from all online channels and the product will not be for sale in the United States. We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues.”
The company later issued another mea culpa explaining the product has been removed from being sold not just in the US, but around the world.
“We understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.”
What else do you think H&M should do to rectify the situation?