THE SMELL OF PLAY-DOH IS GOING TO COST YOU

You can trademark a scent, doh?

The toy company Hasbro has now trademarked the unique smell of childhood. The scent of Play-Doh described as “a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough” is officially recognized by the US Patent & Trademark Office.

However, it’s unclear what is to come of the trademark behind the scent of a product that has been around since 1956.

“Registering the iconic Play-Doh scent as a trademark gives Hasbro a whole host of fun and creative opportunities in the future, but in the present moment, plans are not currently set.”

Would you buy a Play-Doh perfume?