THE SMELL OF PLAY-DOH IS GOING TO COST YOUMay 22, 2018
You can trademark a scent, doh?
The toy company Hasbro has now trademarked the unique smell of childhood. The scent of Play-Doh described as “a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough” is officially recognized by the US Patent & Trademark Office.
However, it’s unclear what is to come of the trademark behind the scent of a product that has been around since 1956.
“Registering the iconic Play-Doh scent as a trademark gives Hasbro a whole host of fun and creative opportunities in the future, but in the present moment, plans are not currently set.”
Would you buy a Play-Doh perfume?
NOW YOU CAN OWN THE POPE’S LAMBO!