MAN SUES ‘HALO TOP’ FOR TRICKING HIM INTO EATING THEIR ICE CREAMMay 19, 2018
Halo Top ice cream is getting sued for being too healthy!
Halo Top sells low-calorie ice cream in fun flavors, but one man saw nothing fun about it. A New Yorker named Josh Berger’s case states:
“The brand name ‘Halo Top’ is misleading because consumers often associate the word ‘Halo’ with the color yellow, consistent with common dictionary definition which refers to it as a disk or circle of light surrounding or above the head of a saint to represent their holiness. Consumers also know that yellow is the color associated with butter and cream, because of the milk produced by pasture-raised and forage-eating cows.”
Halo Top ice cream does have the required “light ice cream” notice on the pints, but it was apparently too small for Berger.
“Reasonable consumers are not aware they are purchasing a ‘light ice cream’ product. [He] would not have purchased the products or paid as much if the true facts had been known.”
Best of luck, Berger.